MMA Apparel Brand

The client, a notable figure of Ultimate Fighting Championship had commissioned me to create a logo and collateral as a base for his new project - an apparel line for MMA fans and fighters.

The idea was to be closely linked to the idea of actual combat; military-style and precision. I decided that the target or crosshairs would be incorporated into the mark to deliver the idea as blatantly as possible. For additional character and the idea of building, I wanted to split up some of the typography as to convey pieces coming together.